Compare Websites: How to Benchmark Against Competitors
2026-04-02·4 min read
Direct answer
Comparing your website against competitors shows you exactly where you're winning, where you're losing, and what to fix first — across SEO, performance, design, and 6 other dimensions.
Knowing your website score is useful. Knowing how it compares to your competitors is powerful.
Why Compare Websites?
- Find blind spots — you might score 80 overall but your competitor scores 95 on security while you score 40
- Prioritize fixes — if everyone in your space has strong SEO but weak AI readiness, that's your opportunity
- Benchmark progress — compare monthly to track whether you're gaining or losing ground
- Steal ideas — see what your competitors' design systems look like (colors, fonts, consistency)
How BAZY's Competitive Analysis Works
1. Enter your website URL 2. Enter up to 2 competitor URLs 3. BAZY scans all sites in parallel across 9 dimensions 4. Get a side-by-side comparison table with per-category winners 5. Read qualitative insights: "You're 12 points behind on SEO — here's why" 6. See page count comparison with strategic analysis
What You Get
- Score cards for each site with overall grade
- Category comparison table with winner per row
- Qualitative insights per category
- Page count analysis — are you under-indexed or over-bloated?
Compare your website with competitors — free, no signup.