Brand Consistency Scanner · 9% weight
Every touchpoint is a brand impression
Your website shows up in browser tabs, search results, Slack previews, and social feeds. Each one is a chance to look professional — or forgettable.
The invisible moments
When someone shares your link on Slack and it shows no preview image, that's a brand fail. When your browser tab shows a generic favicon, that's a brand fail. These moments happen hundreds of times before someone visits your site.
What we check
- Favicon — browser tabs, bookmarks, and search results
- Apple touch icon — iOS home screen icon
- Open Graph images — preview cards on social media, Slack, Discord
- Twitter card meta tags — rich previews on X/Twitter
- Brand name in page titles — consistent 'Page — Brand' format
- Color consistency — same brand colors used across all pages
- Custom 404 page — branded error page instead of generic 'Not Found'
The title format that works
The highest-performing title format for SEO and brand recognition is: “Primary Keyword or Page Name — Brand Name”. This gives search engines the keyword signal while building brand familiarity in results. Sites that use inconsistent title formats across pages score lower.
OG images are free advertising
Every time someone shares your link, the OG image is your billboard. A branded 1200x630px image with your logo, a headline, and your brand colors turns every share into brand exposure. A missing OG image turns it into a gray box that nobody clicks.